Marketing is continually adapting and evolving as new platforms and engagement methods take center stage. However, there are some steadfast marketing efforts that are seeing a spike in returns since 2020. Email marketing is alive and well, and should be a key communication channel optimized by your organization.

So why is email marketing so popular? The numbers speak for themselves.

According to Spov.io, 21% of sent emails are opened within the first hour of delivery. And better yet…37% of respondents named email as the most effective channel for customer loyalty and retention, while websites were named by 13% and social media by only 11%.

There are a lot of perks to utilizing email marketing in your annual growth strategies. Here are a few ways to get started.

Choose Your Provider

There are countless ways to email your customers and clients. A few of our favorites are Mailchimp, Active Campaign, and Constant Contact. However, check with your point of sales system—it may be included in your package.

Create Your List

Curating your list can sometimes be a challenge. If you have a system in place that you’ve already been gathering emails, then you’re in luck! This step is done for you. If you’re starting from scratch, simply post a subscribe button on your social channels, host a giveaway or event where an email address is required, or offer a perk for signing up–like first looks, discounts, and exclusive content.

Craft Your Message

The fun of using an email provider is the option to design your email to flow with your branding. However, don’t get stuck on the looks! Content is key, and if you don’t have a strong message, the chances of your subscribers staying with you can deteriorate. Whether you’re sharing tips and tricks for your industry, highlighting products, offering sales, or simply showcasing your services–keep your customer in mind; give them content that will bring value to their life.

And with those three simple steps complete, you’re ready to hit send and watch the returns roll in. As we head into quarter 3 and 4 with the holiday season, keep email in mind as you begin to strategize your promotions. You may be surprised by the results!

Do you have questions on how we can help you with an email marketing strategy? Let’s get in touch!